Cities and regions
Public bodies seeking a shared position, a coherent narrative and continuity across institutions.
Services
A clear direction for your place.
Five areas of strategic work, supported by tailored advisory, talks and workshops. Each engagement starts with your objectives, existing capabilities and available evidence.
Find the right starting point.
01
Place branding and positioning
I help cities and regions understand their identity, assess how they are perceived and establish a relevant position for their audiences. The result is a strategic foundation for promotion, communication and collaboration.
02Place narrative and strategic communication
I develop narratives and communication tools that explain a place’s value clearly. The central story connects with audience-specific messages, evidence, spokesperson guidance and content that teams can use in their daily work.
03Destination marketing strategy
I help tourism boards, chambers of commerce and destination organisations organise their tourism promotion strategy. We connect the available offer with priority audiences and markets to define messages, channels, partnerships and actions.
04Investment promotion and business events
I support investment promotion agencies and convention bureaus in communicating the value of their location. I develop propositions, messages and tools to present economic capabilities, sector expertise and destination strengths to companies and event organisers.
05AI for place promotion
I help communication and promotion teams use artificial intelligence for specific tasks: exploring information, organising knowledge, drafting and adapting content. The focus is on practical workflows supported by sources and professional review.
06Strategic advisory
I help leaders and teams assess positioning, communication and place-promotion decisions. I provide an external perspective to review proposals, compare alternatives and monitor a strategy already under way.
07Speaking and workshops
I design talks and workshops on place branding, place narratives, promotion and artificial intelligence. Depth, examples and exercises are tailored to the audience and purpose, connecting ideas with practical decisions.
Who I work with.
Promotion organisations
Tourism boards, investment agencies and convention bureaus working with distinct markets and audiences.
Chambers and businesses
Chambers of commerce, business networks and tourism companies connecting their capabilities with their destination’s opportunities.
Let’s work together
What does your place need next?
Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.