Leonardo Nieto.Place branding · Destination strategy
ESEN

AI for place promotion

Make AI useful to your team’s work.

I help communication and promotion teams use artificial intelligence for specific tasks: exploring information, organising knowledge, drafting and adapting content. The focus is on practical workflows supported by sources and professional review.

Workflows and team capabilities

Adoption begins with the work the team needs to do. We review recurring tasks, available sources and approval criteria, then test a manageable workflow and document its use, verification steps and human decisions.

When this can help

  • Individual uses of AI produce inconsistent results.
  • Research and content production need greater structure and traceability.
  • The organisation wants to test practical uses before scaling adoption.
Workflows and team capabilities

How we work.

Select a priority use case

Review tasks, information and resources to choose a useful, manageable application.

Design and test the workflow

Define inputs, instructions, sources and review steps using examples from the organisation’s context.

Document and train

Provide reusable guidance and materials, and train the people responsible for the workflow and its quality.

What the work can deliver.

Use-case map
Prioritised research, communication and promotion applications.
Pilot workflow
A documented process for one agreed task, with review points and responsibilities.
Templates and instructions
Reusable resources for organising information, drafting and adapting messages.
Quality guidance and training
Criteria for checking sources, handling information and evaluating results.

Deliverables, participation, format and timeline are agreed in the project proposal.

A clearly defined scope.

This service applies AI to team workflows. Positioning and core messages are defined through the relevant strategy services. Software development, integrations and licences are assessed separately where needed.

Relevant experience

Practical learning for promotion teams

Digital training with South Pacific promotion organisations provides practical experience in adapting content to institutional context, resources and team capabilities.

More about my experience →

Questions about this service.

Do we need technical skills?

The work is adapted to the team’s level. We can begin with communication and research tasks that do not require programming.

Can AI publish directly?

The workflow includes named reviewers. Facts, claims and messages must be validated before use in organisational communication.

Let’s work together

What does your place need next?

Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.