Leonardo Nieto.Place branding · Destination strategy
ESEN

Speaking and workshops

Ideas that start conversations. Teams that put them to work.

I design talks and workshops on place branding, place narratives, promotion and artificial intelligence. Depth, examples and exercises are tailored to the audience and purpose, connecting ideas with practical decisions.

Learning and facilitation

A talk introduces a perspective and opens a discussion. A workshop works through a specific challenge with exercises and participant dialogue. We choose the format according to the intended result and available time.

When this can help

  • Your event needs an applied perspective on place branding and promotion.
  • Your team needs shared understanding and decision criteria.
  • You want to bring stakeholders together around narrative, governance or communication.
Learning and facilitation

How we work.

Design the session

Agree purpose, audience, context, format and duration, and what participants should understand or develop.

Connect ideas and cases

Prepare content and examples appropriate to the group. Workshops include exercises and materials for the selected challenge.

Facilitate and close

Guide discussion and synthesise learning. For workshops, agree how to record outputs and next steps.

What the work can deliver.

Tailored talk
A presentation and Q&A for a defined topic and audience.
Practical workshop
An agenda, exercises and facilitation for a shared challenge.
Supporting materials
Presentations or templates according to the format and agreed usage rights.
Workshop summary
Key ideas, initial proposals and agreements when included in the scope.

Deliverables, participation, format and timeline are agreed in the project proposal.

A clearly defined scope.

Workshops produce learning and initial inputs. A validated strategy requires additional research and development through a consultancy project. Duration, logistics, travel and materials are specified in the proposal.

Relevant experience

Working across institutional contexts

I have delivered training for South Pacific teams and brand governance workshops with Fundación Grupo Social, adapting exercises to different institutional settings.

More about my experience →

Questions about this service.

Which topics can you cover?

Place branding and reputation; destination narratives; governance and community ownership; tourism, investment and talent promotion; strategic communication and applied AI.

Can sessions be online or in person?

Yes. Format depends on audience, objectives and session dynamics. Travel and logistics are agreed for in-person engagements.

Let’s work together

What does your place need next?

Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.