Understand the decision
Define the audience, sector or event type and the questions the place proposition must answer.
Investment promotion and business events
Place propositions for business decisions.
I support investment promotion agencies and convention bureaus in communicating the value of their location. I develop propositions, messages and tools to present economic capabilities, sector expertise and destination strengths to companies and event organisers.
Two audiences, distinct tools
A company assessing a location and an organiser choosing an event venue need different evidence. We therefore distinguish investment promotion from MICE—meetings, incentives, conferences and exhibitions. Each has its own audiences, arguments and materials.
When this can help
- The organisation needs a clearer case for choosing its location.
- Facts and figures are not connected to decision-makers’ needs.
- The team needs sector messages and tools for business conversations.
How we work.
Assemble arguments and evidence
Organise available capabilities and evidence with the technical team, identifying information to validate or complete.
Prepare the tools
Turn arguments into presentations, factsheets and content, and help the promotion team put them to use.
What the work can deliver.
- Investment location proposition
- Value arguments and sector messages grounded in local capabilities.
- Investment promotion materials
- Brochures, factsheets or presentations explaining opportunities.
- Business events narrative
- Messages tailored to event types, knowledge sectors and organisers’ needs.
- MICE content and presentations
- Materials for catalogues, business meetings and destination promotion.
Deliverables, participation, format and timeline are agreed in the project proposal.
A clearly defined scope.
This is a strategic communication service, coordinated with the teams responsible for technical data and opportunities. Prospecting, bid management and technical investment analysis are scoped separately when required.
Relevant experience
Experience inside promotion organisations
I spent twelve years at Invest in Bogota. As a consultant, I have developed investment content and training for South Pacific teams, as well as MICE content for Bogotá.
More about my experience →Questions about this service.
Do we need both workstreams?
No. You can commission investment promotion, business events or both, with separate audiences, activities and deliverables.
What information is needed?
We start with information validated by your organisation: sectors, capabilities, infrastructure, services and opportunities, identifying gaps before turning data into messages.
Let’s work together
What does your place need next?
Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.