Place Branding & Co · Víctor Palma
Building a nation brand through Chile’s experience
Víctor Palma and I discuss place branding and nation brands through Chile’s experience. The episode brings the perspective of a professional associated with Imagen de Chile to practitioners working on international positioning.
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Video in Spanish · English overview belowMeet Víctor Palma
Víctor Palma Palomera has worked in branding, marketing and the promotion of Chile’s image. His work at Fundación Imagen de Chile includes the Programa Uso Marca Chile, linking companies, products and services with the value of their origin.
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