Place Branding & Co · Sandra Howard
Sustainable tourism and destination reputation
How can a destination deliver on its promise? Sandra Howard and I discuss sustainability, public policy and reputation: pressure on local services, community participation and honest communication. We also explore how hotels, agencies, institutions and local stakeholders can work towards a shared vision.
Watch the conversation.
Video in Spanish · English overview belowMeet Sandra Howard
Sandra Howard is a communications professional, former Vice Minister of Tourism of Colombia and former director of Medellín’s convention bureau. Her experience combines public administration, destination promotion and sustainability advisory in travel and tourism.
Ideas from this conversation.
- Public policy and a destination’s strengths must support its brand promise.
- Sustainability includes residents’ living conditions and the capacity of public services.
- Promotion should reflect the place’s reality and the voices of its communities.
- Tourism, investment and business events need distinct audience propositions.
- Partnerships and continuity connect training, tourism products and market access.
Let’s work together
What does your place need next?
Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.